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Consumer behaviour is changing – yours should too.
“Wash your hands regularly”, “use hand sanitiser”, “wipe down high touch surfaces,” the list goes on. As a result of the pandemic, the world has been swamped with hygiene messages geared towards changing consumer behaviour and stopping the spread.
It’s working! In a survey led by UNSW Sydney experts, over 90% of respondents said they actively changed their behaviour to help stop the spread of Covid-191.
However, Covid-19 is only one of many infectious diseases out there. The risk of infection is everywhere, including your clinic, with approximately 452 people acquiring a healthcare associated infection every day2.
Our research found that one out of five therapy beds was positive for Rhinovirus, and two out of five were positive for Staphylococcus Aureus. Every time a client’s eyes, nose and mouth touch the shared surface of a massage bed, they are susceptible to cross infection.
That’s why Purifas® has been spreading the word about the risks and impacts of infection. We’ve been busy informing therapists and consumers about the cesspit of germs that live in the face hole, and the importance of the FaceShield™ to help achieve our mission of reducing healthcare acquired infections.
Spread the word about your commitment to hygiene with the new FaceShield™ Seal.
Even before the pandemic, 57% of consumers said they would switch therapists for a more hygienic product. Let’s make sure they switch to you!
It’s critical that therapists change their mindset about hygiene, just as consumers are.
Hygiene best-practice should be habitual in the clinic and therapy setting to maintain a safe environment. It also needs to be integrated within your marketing messages to help build your reputation among consumers.
Today, we’re pleased to launch the Purifas® FaceShield™ Clinic Seal, exclusive to therapists using the FaceShield™ in all face down treatments. Our new Seal, which is part of our FaceShield™ Clinic Program, will help hygiene conscious consumers identify your FaceShield™ clinic and seek your services.
The FaceShield™ Clinic Seal makes it easy for clinics to attract the attention of consumer foot traffic and let them know they take duty of care seriously.
All FaceShield™ clinics are invited to display the Seal on their door or window to promote their commitment to hygiene and comfort.
Here’s what one of our FaceShield™ Clinics had to say:
“Function is proud to be a FaceShield™ Clinic! This seal is a commitment to hygiene and health. We only use Purifas® Faceshield™ on our treatment beds for our clients' wellbeing."
Mena Ghaly, Function PCP, Gladesville, NSW
The new FaceShield™ Clinic Seal is now included in orders of 8 or more boxes of the FaceShield™ and is strictly for therapists using the FaceShield™ during all face down treatments.
Learn more about the FaceShield™ here.
REFERENCES
2. Mitchell BG, Shaban RZ, MacBeth D, et al. The burden of healthcare-associated infection in Australian hospitals: a systematic review of the literature. Infection, Disease & Health ;22:117–28 (2017).doi:10.1016/j.idh.2017.07.001
